The easiest way for these iconic companies to survive and thrive once again is to fire (very publicly) every last DIE- and CEI-spouting person and then grovel before their core customers with excessive apologizing. In the meantime, please pass me a Yuengling beer.
I know I'm supposed to care about the preposterous actions of the Bud Light and Miller Lite brand management teams. And I do. But it takes effort in my case better spent lamenting the more general fact that this is just another banana peel underfoot our long slow slide into cultural oblivion. I can't take much more of it.
Well, as someone who does enjoy a good beer, I detest "light beer" almost as much as the marketing geniuses at Bud and Miller seem to. I do wonder: is destroying your employer a career-enhancing move for such folks?
Meh. The clearly visible bikini babes, the constant repetition of the s-word in serious tones, the use of a comedienne as spokesperson: it all makes me think that the ad was shot with tongue, if not entirely in-cheek, at the very least cheek-adjacent.
The easiest way for these iconic companies to survive and thrive once again is to fire (very publicly) every last DIE- and CEI-spouting person and then grovel before their core customers with excessive apologizing. In the meantime, please pass me a Yuengling beer.
I know I'm supposed to care about the preposterous actions of the Bud Light and Miller Lite brand management teams. And I do. But it takes effort in my case better spent lamenting the more general fact that this is just another banana peel underfoot our long slow slide into cultural oblivion. I can't take much more of it.
Well, as someone who does enjoy a good beer, I detest "light beer" almost as much as the marketing geniuses at Bud and Miller seem to. I do wonder: is destroying your employer a career-enhancing move for such folks?
I'll see your beer and raise you one bathing suit model.
https://www.yahoo.com/entertainment/kim-petras-models-dream-come-190301119.html
Run for your life.
Meh. The clearly visible bikini babes, the constant repetition of the s-word in serious tones, the use of a comedienne as spokesperson: it all makes me think that the ad was shot with tongue, if not entirely in-cheek, at the very least cheek-adjacent.